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Social media has undoubtedly been a revolutionary tool in our daily lives, especially when it comes to marketing.
The public spends countless hours watching videos, posting photos, and sharing viral content. The videos that were once almost exclusive to YouTube today have spread to all platforms.
The more shares something has, the more viral it gets. And there is no denying that investing in these tools is a smart business for those looking to grow.
Several digital marketing trends have emerged and are yet to come in the following year.
Check out everything you need to know about it here.
What are the top social media trends in the marketing industry?
Social platforms have now become an integral part of people's daily life and routine. Given the importance of social networks in users' lives, marketers literally flocked to these platforms in an attempt to get in touch, more or less directly, with their respective target audiences.
Knowing how to manage social networks nowadays is the basics of a company. It is because a large part of the public is present on the internet and spends hours on applications such as:
- TikTok;
- Twitter;
- Whatsapp;
- Facebook;
- Kwai;
- Instagram;
- LinkedIn.
One of the things that have drawn the most attention is the production of content in the form of videos. The trend for 2022 is for continuity in this sense and is strong in this sector.
The guarantee that this change will occur is the fact that important platforms like Instagram have already changed their algorithms to give greater visibility to videos.
The change has already started to be felt both on reels and IGTV, Instagram's video tool, and in Stories. But not only videos will shine.
There are many other news and trends emerging that you need to know about as soon as possible. Check out some of them below.
1. Social Commerce Sales
Social commerce is the means that small and medium-sized entrepreneurs have found so that they can sell through social networks.
For example, Instagram used to be just about sharing photos. However, as time went on, an opportunity arose to start advertising products.
Many people, through the dissemination of photos, managed to set up their virtual showcase for the public interested in their products.
Nowadays, Instagram has modified its entire platform to include the e-commerce area, where these professional accounts advertise and sell their products.
2. The growth of Influencer Marketing
The influencer marketing industry is all set to become an industry worth over $ 15 billion by 2022 and presents no signs of slowing down.
What makes influencer marketing so popular, and why is it increasingly in demand from brands?
An answer to this question is to be found in the way companies have often approached users in the past.
Offering your followers curate and quality content is certainly important, but it is becoming an increasingly less effective practice.
In fact, users want to interact directly with brands, feel represented, and be involved in their activities.
And influencers, in this sense, can be an excellent communication channel to do so.
An influencer is an individual (or a group of individuals) with a large following, and, basically, the followers of an influencer are people who follow their activities, advice, and recommendations.
In short, influencers have the perfect position and audience at their disposal for all those brands interested in promoting their products on social networks.
3. Use of short videos
Instagram implemented a trend from Snapchat, which was using short videos to share images and videos.
Soon this was adhering to the popular taste, and today all platforms have the "story" format. So this massive grip has become another tool with a lot of potentials.
Mainly because it brings a lot of engagement and can be the gateway strategy to build a closer relationship with customers.
4. Omnichannel
The pandemic scenario caused several companies to close their doors. However, many other places expanded their service channels so they could support themselves.
It is common for a company to adopt other sales channels so that the customer's options can be expanded to you.
It is not essential whether you are offline or online. The main thing is to remember to use the strategies so that you can reach the ideal audience. Therefore, multiple voice channels are among the trends for the coming year.
5. Selling online
E-commerce became the primary strategy during the pandemic period so that companies could continue to profit and sell even if their physical establishments were closed.
Therefore, customer service has become something even more important to pay attention to because the services are directly aimed at them, having to do something more personalized.
Therefore, understanding the consumer profile and investing in business models that meet customer expectations have been vital. So much so that the massification of direct-to-consumer (D2C) is living proof of this.
Finally, The future of social media marketing
The use of social networks does not seem to decrease, and with hundreds of millions of daily users, it is destined to grow further in the coming years.
This is because the current social platforms such as Facebook, Instagram, YouTube, Twitter, TikTok, and Snapchat have now become the main component of our everyday life and have carved out a rightful place in popular culture globally.
The introduction of new functions and features within these platforms, such as short-form videos or augmented reality in particular, ensure that users remain with their eyes glued to the screens of their smartphones and computers, and the time that is generally spent on each of them will only increase.
The resulting engagement is expected to be the driving force to push the so-called social eCommerce to continue to grow and generate new business opportunities.
As a result, you will have to look for ever new ways to refine your social media marketing strategy around the changes that are taking place in each of these platforms, always to be a step ahead of your rival.
From here, your company can start to look to the future, towards 2022 and beyond.
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