Did you know there are currently over 25,000 marketing companies and/or marketing agency options in the UK? They range from small niche marketing agencies that focus on very specific industries to large full-service marketing companies to international partnerships like the ICOM network. With so many options, it can be difficult to narrow down your search and find the right agency to make you feel like your brand is on top of the world and/or move to the next level of growth!
Below, we take a look at 7 of the UK's top marketing agencies for Pubs. We've tried to summarize some of the most effective and successful UK pub marketing agencies to help you select the right one.
Website Visibility is a London-based marketing agency that has worked with recognized brands such as UK Power Networks, Nivea and Hilton.
They provide a full range of services, including content marketing, analytics, social media marketing strategy, online PR, display advertising, PPC and SEO. The company has been around for about 18 years and currently runs one of the most popular marketing podcasts on iTunes; the internet marketing podcast. They produced over 300 episodes featuring marketing game legends, including Tim Ferriss and Seth Godin.
If that wasn't enough, they also founded BrightonSEO, the largest European SEO conference.
Directive combines CRO (Conversion Rate Optimization), Paid Social Media, Content Marketing, PPC (Pay per Click) and SEO (Search Engine Optimization) services to help top brands grow their audience so their customer base customers can grow more and more.
The directive has worked with some recognized brands, including WestRock, Cherwell, Allstate, Samsung and Cisco. Their accomplishments are quite compelling, achieving a 12% reduction in bounce rate, 135% more organic traffic, 84% more inbound leads, and a 32% lower cost per acquisition based on the average customer.
They also offer a free SEO audit and can provide potential customers with a personalized proposal. In addition to having an office in London, they also have several offices in the United States.
Rather than working in terms of different strategies in isolation, such as PPC and SEO, Impetus focuses on finding the best combination of these interconnected marketing channels for each client they work with so companies can achieve their goals faster. With this holistic strategy, your customers are guaranteed growth.
As a user-centric digital agency, Momentum offers comprehensive design, development, research and strategy services. They have a complete collection of their work on their website, which is definitely worth checking out.
Instead of getting excited about brand names, you'll get an overview of the issues your customers were facing and how they accomplished the task at hand. This gives you a great idea of how they work. The online marketing company has an office in London, as well as offices in America and Mexico.
Another one on this list is gripped. It is a B2B digital sales and marketing agency that focuses on helping clients drive traffic, increase lead conversion, grow their pipeline, and close sales. Gripped founders Ben Crouch and Steve Eveleigh wanted to support the growth ambitions of SaaS, technology and IT service providers. The agency builds on many years of in-house work experience, creating a digital marketing and sales methodology designed to help companies win more clients.
Gripped has a wealth of experience across a wide range of digital channels and tactics, including search engine optimization, marketing automation, paid media, and conversion rate optimization (CRO).
They offer a free growth audit where a growth expert will provide a free assessment of your existing digital sales and marketing presence and performance.
Now that we're out of the London area let's head to Bristol. Gravity Well is a company that aims to provide customers with a fully digital package and experience. That means they offer pretty much everything a modern brand might need, including websites, e-commerce platforms, messaging bots, react native apps, and mobile apps. They can even act as a video production company.
They won't try to get you to start from scratch; instead, they focus on helping customers transform to digital without pressing the reset button. They integrate their approach with current processes and systems to minimize disruption and risk. The company was founded by 18-year-old Simon Bos, who is now the Creative Director at Gravitywell.
Don't Be Shy
Don't Be Shy promises you won't experience the scattered tactics many marketing agencies employ today.
This B2B marketing agency uses intelligence (artificial and human), intuition and imagination to provide a full range of marketing services. This includes insights and strategy, website UX and UI, marketing automation, HubSpot, content and campaigns, creative and branding services and everything in between.
Although based in Manchester, the company is willing to travel anywhere to serve customers, even if a passport is involved! Don't Be Shy also won several awards, including Agency of the Year at the 2018 Pacific North Awards.
Barracuda was founded in London in the year 2000. The company was actually the first agency in the UK to be officially accredited by Google and boasts the status of one of the oldest independent marketing agencies in the capital.
It is a digital agency that offers its own earned and paid services. On the paid front, i.e. the media you buy, they offer advertising on YouTube, Google Shopping, paid social media, display and remarketing, and PPC.
On the property side, which is the media you influence, they provide awareness, digital PR, local SEO, and SEO. So you have the media you own, i.e. what you control, which includes services covering video production, content strategy, web development, YouTube channel management, reliable Google Street View and conversion rate optimisation, to finish.
Choosing a Marketing Agency: How to Make the Right Choice
1.Look for an agency with experience in the hospitality industry
Look for an agency that has experience working with pubs or other businesses in the hospitality industry. This can help ensure that they understand your specific needs and challenges.
2.Consider their expertise in pub marketing
Look for an agency that has expertise in pub marketing and can help you develop campaigns that are tailored to your target audience.
3.Check their track record with previous clients
Look at the agency's track record with previous clients in the hospitality industry to see how successful they have been in achieving their client's goals.
4.Assess their creativity
Look for an agency that has a track record of developing creative campaigns that can help set your pub apart from the competition.
5.Check their availability and responsiveness
Make sure the agency you choose is available when you need them and is responsive to your needs and concerns.
6.Consider their pricing
Make sure the agency you choose offers pricing that fits within your budget and provides value for money.
7.Look for an agency that offers a range of services
Look for an agency that can offer a range of services, such as social media marketing, email marketing, and event marketing, so that you can get all of your marketing needs met in one place.
8.Check their reputation
Look for an agency with a good reputation and positive reviews from past clients in the hospitality industry.
9.Consider their location
Consider whether the agency is local or remote and whether their location will impact your ability to work with them effectively.
10.Look for an agency that is results-driven
Look for an agency that is focused on delivering results and can provide metrics to show the effectiveness of their campaigns, such as increased foot traffic or sales.
In conclusion, finding the right marketing agency for your pub business can be a daunting task, but the above list of top UK pub marketing agencies can help you get started. Each of these agencies has unique strengths and a proven track record of success in helping pub businesses grow and reach their full potential. From Site Visibility's full range of services to Directive's comprehensive approach to Gravitywell's focus on digital transformation, there is an agency to suit every need. By working with one of these top agencies, you can rest assured that your pub business will receive the expert marketing support it needs to stand out in a crowded market and attract more customers.