User-Generated Content: What is it?
User-generated content (UGC) is a powerful marketing strategy that can increase your business's reach and engagement. UGC refers to content created by customers or users of a platform, product or venue, such as text, images, audio, or video. UGC is often referred to at the 'golden nugget' of marketing because of how it is viewed by customers. In fact:
- 85 percent of consumers find visual UGC more influential than brand photos or videos.
By leveraging UGC, businesses can tap into their audience's creativity and enthusiasm, while also building stronger connections with them.
There are several ways in which businesses can encourage UGC. For example, they can invite customers to leave reviews and comments on their products or services, or share product photos and videos on social media. These types of UGC provide valuable social proof and can increase the credibility of a business.
User-generated content helps businesses to build stronger connections with their target audience. By sharing user-generated content, companies can produce and share relevant content more quickly, which can increase their brand's reach and engagement. In addition to the benefits of UGC, this article will also cover why it's important to focus on social media marketing as a whole.
The benefits of User Generated Content
User-generated content (UGC) offers numerous benefits for businesses. Here's why:
UGC is authentic and credible
UGC is more believable than content created by companies or brands because it comes from real people and isn't filled with corporate messages. Users trust other users' content more than promotional content.
UGC is relevant and interesting
Social media content changes rapidly, and users expect the content they see to be relevant and interesting. UGC helps companies meet these expectations because it tends to be more current and interesting than other types of content.
UGC is affordable
Producing high-quality videos and photos is expensive. But luckily, you don't have to spend money on it if you bet on UGC. Instead, users create the content for you, and you can easily use it in your channels. So you save time and money.
UGC increases user engagement
When you post content created by other users, you encourage user engagement with your brand or company because users feel seen and heard, which drives them to keep interacting with you and sharing your content.
How can I use User-Generated Content?
Here are some tips:
Create a platform for UGC
Provide your users with a platform to share their content. This includes, for example, a blog or forum on your website. Social media is also great for spreading UGC. Make sure you post new content regularly and that your platform is easy to find.
If you can't think of an effective hook for a social media post, you can get help from so-called AI text generators.
Today, social media has become a digitised word of mouth. However, getting people to post about your business can be challenging; this is where ttagz comes in. With ttagz, every customer is an influencer for your business; you can control what to offer and who to show it to.
Encourage your users to create UGC
Make it clear that you appreciate and want to use UGC. Encourage your users to do so, for example, by offering contests or special promotions. By posting UGC regularly, you signal to your users that they can make a difference with their posts.
Tools to get more UGC
ttagz offers innovative solutions for aggregating and displaying UGC across various platforms, helping restaurants engage with their customers and create a vibrant online presence.
Taggbox, on the other hand, provides a comprehensive UGC platform that enables restaurants to curate, moderate, and showcase user-generated content on their websites or social media channels.
Trend.io, which specializes in influencer marketing and user-generated content campaigns. Trend.io helps restaurants identify relevant influencers and collaborates with them to generate UGC that resonates with their target audience, increasing brand awareness and credibility.
Blens offers a powerful UGC platform designed to gather, moderate, and display user-generated content seamlessly. With Blens, restaurants can easily collect and curate customer reviews, photos, and social media posts, leveraging the power of UGC to build trust and attract new customers.
By utilizing these companies' tools, restaurant owners can effectively tap into the potential of UGC and enhance their online presence, ultimately driving business growth and customer loyalty.
Evaluate and moderate UGC before posting
Before posting UGC, you should always review it carefully and moderate it if necessary. Ensure your content is relevant to your business and complies with applicable guidelines. The quality of the content must also be constant: after all, it represents your company to the outside world.
How can you measure the success of your UGC campaigns?
If you're running a user-generated content campaign, it's important to measure its success. Not only will this help you understand if your campaign was successful, but it will also help you understand what you can improve in future campaigns.
With the right metrics, you can determine if your UGC campaign was successful and what improvements you can make. These include:
1. The number of contributions generated
2. The reach of the campaign (number of people who have seen it)
3. Involvement in posts (number of likes, comments, shares)
4. Sentiment analysis (whether posts were received positively or negatively)
5. Sales/conversions generated by the campaign
Examples of companies successfully using UGC
Coca-Cola has had great success in the past using user-generated content with their #ShareACoke hashtag campaign. The campaign invited people to share photos of themselves and their friends with the drink. By using the hashtag, Coca-Cola was able to significantly increase the reach of the campaign.
Nike has also successfully used UGC with its #BetterForIt campaign. Again, people were encouraged to share photos and videos of themselves and their sports activities. By using the hashtag, Nike was able to significantly increase the reach of the campaign.
GoPro is another company using this concept with great success. The company uses its products to make stunning videos and photos of people in action. These are then shared on the GoPro website and on social media. By leveraging this content, GoPro can significantly increase its reach and engagement.
Why is user-generated content so valuable?
User-generated content is one of the best ways to get more reach and engagement. This is because UGC is based on the referral or word-of-mouth principle. People are simply more willing to trust a friend or acquaintance than a brand. So UGC is like a recommendation from friends, only online. And this is extremely valuable for companies because it increases credibility and connects the brand more to positive sentiments.
User-generated content is a great strategy for getting more reach and engagement. By giving your readers the ability to create and share their own content, you can dramatically increase your reach. Plus, with UGC, you can also improve the engagement of readers who identify more with your content and find it valuable.