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You are constantly scouring the web to find user-generated content (UGC) to display on your website. But, it's time-consuming, unscalable, and a tedious task. Even if you succeed at finding a heap of UGC, it's a constant struggle to shortlist content that matches your brand voice and seems relevant.
That's where a good UGC platform comes into the picture. But, The digital landscape brims with tools and platforms, each promising to be the magic solution. But which ones truly fit your needs and deliver on their promises?
We have analysed and curated 10 amazing UGC platforms that help you with different use cases and make your UGC process much easier and smoother.
Table of Contents
Things To Consider While Selecting a Good UGC Platform
1. User-interface
2. AI-capabilities
3. Adaptability/Multi-platform support
Rundown of 9 Best UGC Platforms
1. ttagz
2. Taggbox UGC Suite
3. Tintup
4. Insense
5. Social Native
6. Socialboard.io
7. Stackla by Nosto
8. Trend.io
9. Billo
10. Pixlee.TurnTo
Best UGC Platforms: A Free Comparison Cheatsheet
Boost brand trust with UGC
Things To Consider While Selecting a Good UGC Platform
Here are some of the key features that you should look into while selecting a UGC platform to run your marketing campaigns:
- User-interface
The tool’s interface must be visually appealing and all the navigational option should be perfectly laid out. A confusing interface can make it hard to navigate features quickly leading to frustration and more work.
By investing in a tool with an intuitive and organised interface, you'll be able to focus more on strategic planning and creative content, and less on wrestling with technology.
- AI-capabilities
An UGC platform with AI functionality will help you minimise time spent on doing every task by yourself such collecting and sorting UGC into different categories, checking the authenticity of the content uploaded by the user, and more.
By incorporating AI, you're not just easing your workload, you're also elevating your efficiency, giving you more room to focus on crafting exceptional campaigns and engaging with your audience.
- Adaptability/Multi-platform support
If you want to collect UGC from different channels, make sure the tool support multi-channel integration. It should definitely integrate with major social channels such as Tik-Tok, Instagram, and Youtube.
By having a tool that integrates seamlessly with these platforms, you're ensuring that you capture the entire spectrum of user engagement. Your campaigns will resonate better, your brand will thrive, and you'll avoid the hassle of switching between different tools to manage different channels.
Rundown of 10 Best UGC Platforms
Let’s explore 10 of the amazing UGC tools to help you with the management of user-generated content across channels.
Best for Curating UGC in real-time with less friction
You must've seen a QR code that you can scan, and a menu will pop up on your devices, right? ttagz brings this functionality to UGC. With ttagz, you can print QR codes on your restaurant table, lounge tables, cards, or any of your products, and customers can scan and upload their content. You can use it in any industry, whether it is e-commerce, FMCG, or SaaS, and also copy the URL and paste it anywhere you want.
To do this, they need to add their email address, meaning you'll get a huge database of leads you can nurture with your marketing campaigns.
Why should you use it?
- Takes away the hassle of browsing the web to find the UGC. You will get UGC in a centralised place, making it easy to shortlist the relevant ones.
- Not just help with the curation but also creation of UGC unlike other tools out there.
- Super convenient for customers to create and upload their content.
- Customization as per your brand need.
- Affordable.
Why should you not use it?
- Limited customer insights in the analytics dashboard.
Price
$97/per month
Best for: Omnichannel curation and distribution of UGC
Taggbox UGC Suite is an all-in-one tool to help you collect, organise, and manage your UGC from 20+ platforms. The tool also allows you to integrate with different creators' accounts and curate UGC directly from their feeds.
Why should you use it?
- Collect, organise, and categorise UGC from 20+ platforms.
- Filters and rules to add UGC to a certain folder without figuring out which content should go in which folder.
- Excellent customization options, including eye-catching banners, dynamic layouts, custom CSS, and many others.
- Easy influencer collaboration and content curation.
Why should you not use it?
- If you don't have a good budget, this tool can be expensive as it's among the advanced UGC tool.
- If you're new to UGC, you might need a lot of help from customer support to get familiar with the different features of the Taggbox UGC suite.
Price
Enquire about the pricing by filling up a form on their site.
Best for: Collecting UGC organically
Tint helps you curate, manage, and publish UGC across various platforms. With its ML-powered capabilities, you can automate your content curation and publishing process. The ML capabilities provide recommendations for publishing UGC and sorting through collected content.
The ML capabilities provide recommendations for publishing UGC and sorting through collected content.
Why should you use it?
- Pre-built themes and templates to customise UGC.
- Reliable and quick support from the customer support team.
- Publish content to other platforms through a set of integrations.
- Check the authenticity of UGC with powerful filters and auto-moderation technology.
Why should you not use it?
- The interface might be difficult to navigate, especially when using this tool for the first time.
Price
Enquire about the pricing by filling up a form on their site.
Best for Amplifying UGC by creating and publishing ads on different channels
Insense is an advanced UGC tool that takes care of UGC content collection and organization and gives you access to 20,000+ vetted creators to collaborate with.
Why should you use it?
- Database of 20,000+ vetted Instagram and Tik-Tok creators based on location, niche, industry, languages, ages, and tags.
- Easily collect UGC and use that to create ads for different platforms.
- Centralised in-built communication from invoice to payment trackers.
Why should you not use it?
- The interface is not user-friendly, as sometimes it can be difficult to navigate between campaigns and messages.
- Content creator filtering isn't that advanced. The same creator might appear in more than 4-5 filters, making it difficult to shortlist the right ones.
Price
Starting from $500/month.
Best for: UGC management across ads, social posts, and in-store signage for e-commerce
Social Native is an all-around UGC software that helps you keep track of content generated by your users across various platforms. One key feature where this tool stands out is how the tool personalises content collected to meet customers at the right time in the right channel.
Why should you use it?
- Super easy dashboard with a user-friendly interface.
- Task automation, such as email communication, content curation, and payments
- Embed shoppable UGC to influence customers into buying.
Why should you not use it?
- Huge learning curve.
Price
Enquire about the pricing by filling up a form on their site.
Best for To show a curated board of your user's best content
Social Board is a curation tool that showcases your UGC in a board format. It collects content from different channels' feeds, such as Facebook, Tik-Tok and allows you to create a customised board.
Why should you use it?
- No hassle to curate content manually. Integrate social media channels, and the tool will cover the rest.
- Editing and filtration option to eliminate unwanted content and customise how you present it.
- Responsive screen design makes it adaptable to the viewer's screen.
Why should you not use it?
- Limited design features make it difficult to customise your UGC feed.
- Expensive for small-sized businesses. But, for enterprise businesses, the tool seems reasonable.
Price
- Starter: $349/month
- Pro: $499/month
- Enterprise: Custom
Best for: For personalizing UGC for different audience segments
Stackla, a visual UGC curation tool, helps you deliver an authentic and relevant experience to your audience at every touchpoint. From the collection of UGC to personalizing the content to cater to a specific segment, Stackla does an amazing job.
Why should you use it?
- Source content from 25+ channels and organise them based on keywords, industry, tags, geolocation, and more such filters.
- In-built editing features to help you crop, filter, and overlay the collected UGC
- Super-easy to use and offer many features.
- AI-powered personalization features to curate the most relevant UGC and show it to the right user.
Why should you not use it?
- Huge learning curve, and it might take time to get familiar.
- Basic analytics doesn't offer you deeper insights into your audience's behavior.
Price
Enquire about the pricing by filling up a form on their site.
Best for Brand-to-brand partnership management
Trend.io by Soona is a different UGC tool that focuses on connecting brands with creators. The process is that both parties enter into an agreement, and creators supply content as per the brand's demand.
Trend.io has a database of over 3700 vetted individuals from various industries, ages, genders, and races to enable seamless collaboration.
Why should you use it?
- Inspirational gallery to generate interesting ideas for your UGC publishing.
- Over 3700 creators to collaborate with spread across various industries.
- 100% licensing right on all the content you produce.
Why should you not use it?
- You cannot curate content created by your regular users, as the tool only focuses on collaborations with creators.
Price
- Starter: $100/credit
- Basic: $95/credit
- High Growth: $90/credit
Best for To collect UGC videos
Billo is a UGC video curation software that helps you create and publish custom video ads, demos, testimonials, reviews, showcases, and more. If you want tons of videos from Tiktok and other kinds of videos, such as Behind-the-Scenes, review clips, and 360 showcases, Billo has all the right features to help you.
Why should you use it?
- Huge library of UGC videos to get inspired.
- Super easy to use with a user-friendly interface.
- Database of 3000+ vetted creators to work on UGC.
Why should you not use it?
- You cannot use this tool to curate UGC from every social media platform, as it is only useful for a channel that supports videos.
Price
- Starter: Starting at $66/month
- Pro: Starting at $63/month
- Premium: Starting at $61/month
- Ultimate: Starting at $59/month
Best for UGC Collection
Pixlee offers a range of tools and services designed to help businesses collect, curate, and display UGC from various social media platforms, such as Instagram, Twitter, Facebook, and more. This user-generated content often includes images, videos, and testimonials created by customers or brand advocates.
Why should you use it?
- Collect authentic user-generated content from social media posts
- Surface the highest quality assets with AI-powered visual search.
- Seamlessly collaborate across teams and regions.
Why should you not use it?
- Integrating it into your existing tech stack or e-commerce platform may require additional technical expertise or support. This can lead to delays in implementation.
Price
- On request
Best UGC Platforms: A Free Comparison Cheatsheet
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Boost brand trust with UGC
Whether it's reviews, user stories, or customer’s testimonial videos, UGC isn't just content, it's a conversation. It's your chance to turn passive scrollers into active participants, and UGC platforms are the best and hassle-free way to do that. With the right platform you toss the stage to your customers, letting them riff off your brand in their unique style.
And, guess what? This is how you build a brand that people trust and recommend to their network. If you want to gain this advantage, consider giving ttagz a try. This UGC tool let your user create content on the spot such instead of merely curating already created content. So, you can scale UGC with ttagz that too at an affordable pricing starting at $97/month.
Conclusion
These 10 outstanding User-Generated Content (UGC) platforms in 2023 offer diverse options for marketers and social media managers. When selecting the right UGC platform, consider factors like user-friendliness, AI features, and multi-platform support. Each platform has its strengths, so choose the one that fits your goals and budget.
UGC isn't just content; it's a conversation that engages your audience. With the right platform, you empower customers to become brand advocates, building trust and credibility. So, assess these platforms, find your match, and harness UGC to drive growth and enhance your brand's presence in the digital landscape.
FAQs
What is a UGC platform?
User-generated content (UGC) platforms allow users to create, publish, and distribute content created by them for a specific brand. Brands use these platforms to collect UGC across channels and use them in their marketing or sales campaigns.
What is the best UGC platform in 2023?
Based on the must-have features, that came across as one of the best UGC platforms in 2023. This emerging UGC tool helps you collect content created by your users and encourages users to create and share their content with you. This happens by scanning a QR code, a seamless and frictionless method to generate content.
Which platform is used to create UGC?
User-generated content (UGC) can be created on various channels, including social media websites, blogs, and discussion forums. With UGC platforms, brands can curate this content from this channel and show them to potential customers or use them in their marketing campaigns. Most UGC tools only help with the curtain of existing UGC, but ttagz also lets users create content on the spot and share it with you.
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