Did you know that there are currently over 25,000 digital marketing companies and/or marketing agency options in the UK?
They range from small niche marketing agencies that focus on very specific industries, to large full-service marketing companies, to international partnerships like the ICOM network. With so many options, it can be difficult to narrow your search and find the right agency to make you feel like your brand is on top of the world and/or moving to the next level of growth!
Below, we take a look at 5 of the top London digital marketing agencies for your bar or restaurant. We have summarized some of London's most effective and successful digital marketing agencies to help you select the right one.
1. Site Visibility
Site Visibility is a London-based marketing agency that has worked with recognized brands such as UK Power Networks, Nivea and Hilton.
They provide a full range of services, including content marketing, analytics, social media marketing strategy, online PR, display advertising, PPC and SEO. The company has been around for about 18 years and currently runs one of the most popular marketing podcasts on iTunes, the internet marketing podcast. They have produced over 300 episodes featuring marketing game legends, including Tim Ferriss and Seth Godin.
If that wasn't enough, they also founded BrightonSEO, the largest SEO conference in Europe.
2. Directive Consulting
Directive combines CRO (conversion rate optimization), paid social media, content marketing, PPC (pay per click) and SEO (search engine optimization) services to help top brands grow their audience so their customer base can grow more and more.
The directive has worked with some recognized brands, including WestRock, Cherwell, Allstate, Samsung and Cisco. Their achievements are quite compelling, achieving a 12% reduction in bounce rate, 135% more organic traffic, 84% more inbound leads, and a 32% lower cost per acquisition based on the average customer.
They also offer a free SEO audit and can provide potential clients with personalized proposals. In addition to having an office in London, they also have several offices in the United States.
Rather than working in terms of different isolated strategies like PPC and SEO, Momentum focuses on finding the best combination of these interconnected marketing channels for each client they work with so that companies can reach their goals faster. With this holistic strategy, your restaurant customers are guaranteed growth.
As a user-centric digital agency, Momentum offers comprehensive services in terms of design, development, research and strategy. They have a complete collection of their work on their website, which is definitely worth a look. Rather than getting excited about brand names, you'll get an overview of the problems your customers were facing and how they accomplished the task at hand. This gives you a great idea of how they work. The online marketing company has an office in London, as well as offices in America and Mexico.
Projectsimply is a Manchester-based marketing agency specialising in the nightclub industry. They have worked with some of the largest nightclubs in the UK, such as printworks and fabric, and offer a range of services, including UX, UI, and website design. The agency has a unique approach to projects, with a fresh and quirky feel that brings a festival vibe to the hospitality sector. Despite being a small team, Projectsimply has a wealth of experience and an impressive portfolio, which includes big names like Fabric and Radio 1. If you're looking for a marketing agency to help your nightclub stand out from the crowd, Projectsimply may be a perfect choice.
Another one on this list is Gripped. This London-based B2B digital sales and marketing agency focuses on helping clients drive traffic, increase lead conversion, grow their pipeline and close sales.
Gripped founders Ben Crouch and Steve Eveleigh wanted to support the growth ambitions of SaaS, technology and IT service providers. The agency draws on many years of in-house work experience, creating a digital marketing and sales methodology designed to help companies acquire more clients.
Gripped has extensive experience across a wide range of digital channels and tactics, including search engine optimization, marketing automation, paid media and conversion rate optimization (CRO).
They offer a free growth audit where a growth specialist will provide a free assessment of your existing digital sales and marketing presence and performance.
6. Re: signal
Re: signal, the London branch of Bluegalss has partnered with several high-profile international brands, including Fielmann, Just Eat, Swisscom, UPC and Huawei.
This creative agency has also won several high-profile awards, including the EU Research Award in 2015, 2017 and 2018.
The agency specializes in WordPress Development, Paid Advertising, Content Marketing and SEO. Its paid syndication contains a combination of retargeting, content syndication, social advertising, and paid search opportunities. They use data as the backbone of their creativity.
In Conclusion: Choosing the right marketing agency for your bar or restaurant
So, here is our complete list of the best London marketing agencies in 2023, featuring 5 of the best UK marketing company picks right now.
Of course, one cannot fail to attach the utmost importance to carefully choosing a marketing company with regard to your marketing strategy. The success of your business depends on it, so it cannot be ignored. While all of the companies mentioned in this article have exceptional reputations, that doesn't mean they'll be a good fit for everyone. It's about finding the right company that fits your brand.
Consider a specific case. Let's say you are in the Business to Business (B2B) market; then you will need a B2B marketing agency that has good experience working with B2B brands.
Marketing is a discipline that is based on experience and understanding. Otherwise, you are making all the mistakes at your own expense. With a B2B marketing strategy, the focus should be on in-depth content and audience education. Not only that, but the B2B buying cycle is different (often much longer) than regular buying, and there is typically a higher chain of command to follow. The sales process can sometimes take months and even years for certain types of industries. All these factors make a significant difference in terms of your marketing approach.
There are also marketing agencies that specialize in specific niches. This is something you might want to consider depending on the nature of your own business. Also, you should take a look at the work the company has done so far. Many marketing agencies will be ahead of the clients they have in this regard, often displaying this information on their websites, but of course, NDAs and other restrictions mean they won't be able to show everything publicly.
This aspect is worth investigating, looking at their advertising campaigns, search engine presence (for them and their customers) and the content of their website. This will help you understand the success of your existing ventures and projects.
Of course, reviews and your overall reputation can also be indicative of your standing. When reading reviews left by customers, it's important to make sure they're valid by using independent review platforms (rather than the brand's own website). If reviews are simply posted directly to a company's website and not from an external review widget, you have no way of determining whether they are valid. It is also important to consider the assessments as a whole; don't let a single comment cloud your judgment (everyone's experience is different, and every business will have some issues that are beyond their control). Unfortunately, many marketing clients are unrealistic with their expectations, anticipating that they will achieve a top spot on Google in a matter of weeks.
All in all, there's no denying that you'll need to choose a marketing agency carefully if you want to achieve the results you want.
There are thousands and thousands of marketing agencies in the UK today, which can make it very overwhelming and daunting, especially if you don't have any experience in this industry. However, we hope that you now have a better idea of some of the best options available, as well as some helpful tips on what you should consider when searching.