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November 1, 2023
UGC Generation

Top 5 (Must-Experience) Social Wall Software of 2024

Explore top 5 social wall tools of 2024, harness the potential of user-generated content, and stay ahead in digital marketing trends.

Vicki-Lee White
Freelance Copywriter & Content Writer
With a digital marketing background and love for storytelling, I help businesses communicate their value and build long-term relationships with their customers
Table of contents

Word of mouth has been, is, and will be the most potent form of marketing. In the digital era, user-generated content (UGC) is the equivalent. 

According to a detailed analysis by Kepios, in October 2023, there were an estimated 4.95 billion social media users (the equivalent of 61.4% of the population) generating content. How does one sift through the endless content across social media platforms?

Though intimidating, the challenge of collecting and displaying relevant UGC on your website is manageable. Selecting the right social wall software will make light work of an often daunting task.

Whether you're new to social wall software or a seasoned pro looking to reassess your current UGC platform, we've got you covered.

We’re diving into what social wall software is, how it solves your marketing problem, and your best options in 2024.

Table of Contents

  1. What is Social Wall Software?
  2. Why Social Wall Software Matters
  3. Choosing the Right Social Wall Software
  4. 2024's Must-Have Social Wall Software
  5. Keep Your Brand in Conversation
  6. Conclusion

What is Social Wall Software?

Social wall software collects user-generated content from various social media platforms into a real-time interface, transforming events, websites, and displays into engaging visual hubs. Nine times out of ten, an interactive experience beats traditional 'show and tell' approaches.

Why Social Wall Software Matters

Content aggregation

Perhaps the most valuable component of social wall software is that it saves you from the tedious and resource-consuming task of sifting through countless posts in search of shareable content. 

Customisation

One-size-fits-all solutions often leave your brand lost in translation. Still, social wall software facilitates tactful display tailoring so that your brand identity remains intact and you cater to your visual preferences.

Real-time updates

Social wall software keeps the dialogue dynamic and exciting by constantly refreshing content. The result is up-to-date and current communication for a uniquely engaging exchange. It also works seamlessly with UGC tools, ensuring a smooth process of content curation.

Moderation

Those unfamiliar with UGC platforms may wonder what happens to all the less-than-desirable content that flows through the social media space. Not to worry, this software filters out disagreeable content so you don't have to lose sleep figuring out how to maintain a positive online space. 

Social proof

Leveraging user-generated content in today’s digital marketing landscape is a game-changer. Showcasing content such as favourable reviews, testimonials, and social media posts not only fosters trust among potential customers but also provides tangible evidence of a product's value. When your audience understands the value of your product or service, they are more willing to invest. Customers are more inclined to convert based on the shared experiences and satisfaction of their peers.

Hashtag campaigns

Finally, this delightful software uses hashtags effectively, allowing you to promote specific campaigns by encouraging your audience to participate using event-specific hashtags.

Choosing the Right Social Wall Software

The beauty of technology is also its greatest battle – it's constantly evolving. The landscape of social wall software is no different and choosing the right UGC platform requires careful consideration. 

Here's a list of features and capabilities to use when making your decision:

  1. Fit for Purpose:

Your business has clearly defined goals, and your software should align with them. Narrow your options by knowing your objectives and choosing a UGC platform that excels in that domain.

  1. Versatility:

Search Engine Journal suggests that people use an average of 6.6 different social networks each month and spend 2 hours and 24 minutes on social media.

  1. Customisation Options:

The ability to tailor the appearance to match your brand aesthetics ensures a smooth blend with your event or website rather than a jarring mismatch.

  1. Moderation controls

Choose a platform with robust moderation controls to filter out inappropriate or irrelevant content. Matshona Dhliwayo once said, "If you tend to a flower, it will bloom."

Keep your online environment enticing and inviting with positive content, and it will flourish.

  1. Analytics and metrics

Data matters. Insights into user engagement metrics will help you assess your social wall strategy's success and allow you to adapt for future efforts.

  1. User-friendly interface

This might seem obvious, but your social wall software's interface shouldn't give you headaches. It should be intuitive, user-friendly, and easy to manage, avoiding technical challenges.

  1. Scalability

Growth is often synonymous with business success. The software you rely on should expand with your needs, accommodating increased content volumes and user interactions.

  1. AI integration

The days of AI speculation have passed. It's here and offers an efficient way to manage your workload. An ideal UGC platform will have AI capabilities that reduce task times, freeing up time for you and your team to create meaningful campaigns. 

2023's Must-Have Social Wall Software

It may not be practical to have every social wall software on this list but with 215 million new users joining the social media sphere since last October (an average rate of approximately 6.8 new users every second), picking at least one is in your best interests.

  1. PresentersWall

The PresentersWall tool helps engage your audience through clever games and interactive activities. Attendees can vote and respond live during your event with their smartphones, whether in attendance or remotely.

You can also showcase Twitter, Facebook, and Instagram content live on screen. Its most compelling tool is the ability to share audience questions and answers on screen, generate poll data, and ensure the most popular questions are addressed in real time.

Finally, PresentersWall comes complete with the capability to streamline your registration and communication needs.

Why choose PresentersWall
  • Flexible feed moderation: Moderate your feed manually or allow your audience to vote for their preferred questions.
  • Multi-platform engagement: Your audience can interact directly at the event or remotely via a web URL as long as they have smartphone access.

What to consider
  • Limited integration: PresentersWall does one thing well but offers limited scope in terms of applications outside of events compared to its social wall peers.

Packages

  • Licences:

Small - up to 100 users - €149

Medium - up to 250 users - €279

Large - up to 500 users - €529

Extra large - up to 1000 users - €999

  • Custom - unlimited number of users - Available on request

  1. Tagboard

Tagboard is a social media wall platform that thrives on hashtag usage and offers many ways to customise the layout to suit a variety of venues and applications.

Why choose Tagboard
  • Multichannel capabilities: Share your live Tagboard feed to any connected screen across all channels on-air, online, and on-site
  • Moderate content: Tagboard filters through content or allows you to feature content straight from the source using Tagboard Curate or the Tagboard Go mobile app.
  • Customise layout to suit various applications: User-friendly editor that designers of all skill levels and aptitudes can use.

What to consider
  • Hashtag-centricity: If your focus revolves around hashtag-driven content, Tagboard is a prime choice. However, you may want to explore alternatives if your strategy leans more towards diverse content sources.

Packages

Available on request

  1. Tint

Tint allows you to showcase your social media posts in real time at events. It also offers a robust set of controls and integrations to manage the distribution and moderation of your social media content.

Why choose TINT

  • Rapid customisation: Pre-built themes and templates to customise UGC.
  • Comprehensive moderation systems: Advanced moderation capabilities allow event attendees to moderate alongside you.
  • Content redistribution: Publish content collected from events to your website, online ads, or other platforms.
  • Tech support: Responsive and knowledgeable support is readily available.

What to consider

  • Complex interface: First-time users may struggle to navigate the interface, which might require time to become second nature.

Packages

  • Please enquire about the pricing by filling out a form on their site.

  1. Sprinklr

Sprinklr offers enterprise social media wall software on a unified customer experience management platform featuring social media marketing and management and content management. It is the first of its kind.

Why choose Sprinklr

  • Multi-platform versatility: Sprinklr possesses moderation, aggregation, and analytics capabilities for every social platform.
  • Customisation: Highly adaptable social walls that cater to clients of varying sizes and requirements. It also allows you to view engagements in a variety of ways.
  • Efficient analytics: Get insightful metrics and understand your customers through categorised engagement groups.

What to consider

  • Lengthy setup time: Less intuitive than its competitors, Sprinklr can require significant patience to navigate.
  • Limited integration: Tagging on platforms when publishing through the Sprinklr interface can be challenging.

Packages

  • Advanced (self-service only): $249
  • Enterprise: On request

  1. Walls.io

Walls.io has proven to be a popular choice for social wall software among past and present users, with the ability to display content from an extensive list of social media platforms.

The versatile software can be used at events, embedded as a widget on websites, mobile, or through the API.

Why choose Walls.io

  • Platform versatility: Supports 15+ social media platforms
  • Powerful moderation system: Features denylists/safelists for spam content
  • Interactive interface: Allows customers to upload content directly and also make reactions to content
  • Aesthetics: Customisable style editor to adapt wall display to preference

What to consider

  • Pricing: While a free trial is available, some users have found the increase from free to paid substantial. 

Packages

  • 25% discount to non-profit organisations and a 20% discount for yearly plan purchases available.
  • 14-day Free Trial available.
  • Custom and enterprise plans are available upon request.

Keep Your Brand in Conversation

Experience becomes exponentially more meaningful when you're an engaged participant rather than a passive observer. The same applies to the world of content and social media dialogue.

The right social wall software helps create a robust online community tightly linked to your brand. It nurtures credibility, resonance, and trust – three essential pillars in any enduring relationship.

Hand over the pen and let your audience co-author an experience they will want to tell all their friends about. If you want to keep your brand centre-stage, in conversation, enhance engagement, and create profitable networking opportunities, try social wall software.

Conclusion

The best social wall software is more than a tool; it's the missing piece for your business to improve engagement, increase brand visibility, and harness real-time interaction.

As you explore the choices above, keep your business's unique needs, your brand objectives, the versatility of content aggregation, and the power of customisation top of mind. The top contenders for best social wall software 2023 offer more than a picturesque display; they provide an immersive experience that creates a dynamic relationship between you and your customers.

Your final decision will be pivotal for success for 2024 and the year ahead. Choose wisely and ensure your social media presence in 2024 leaves your competition in awe.

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FAQs

1. What is Social Wall Software and How Does It Utilize User-Generated Content (UGC)?

Social wall software collects user-generated content from various social media platforms into a real-time interface, transforming events, websites, and displays into engaging visual hubs. It effectively curates UGC by pulling content from platforms like Twitter, Instagram, and Facebook, allowing you to create an interactive and dynamic experience for your audience.

2. Why Does Social Wall Software Matter for Marketing and Branding?

Social wall software collects user-generated content from various social media platforms into a real-time interface, transforming events, websites, and displays into engaging visual hubs. It effectively curates UGC by pulling content from platforms like Twitter, Instagram, and Facebook, allowing you to create an interactive and dynamic experience for your audience.

3. How Can Social Wall Software Help in Moderating UGC?

Social wall software often comes with robust moderation features. It allows you to filter out undesirable or inappropriate content, ensuring that your online space remains positive and relevant. This moderation process is essential in maintaining the quality and reputation of your brand.

4. What Are the Key Features to Consider When Choosing the Right Social Wall Software?

Choosing the right social wall software is critical, and several factors should be considered. Features like customisation options, moderation controls, scalability, analytics, and AI integration are important for tailoring the software to your specific needs and ensuring its effectiveness in managing and displaying UGC.

5. How Do I Select the Ideal Social Wall Software from the Top 5 Must-Have Options in 2024?

Selecting the ideal social wall software from the top 5 options in 2024 involves understanding your business goals and specific requirements. You should consider factors like the size of your audience, customisation capabilities, pricing, and the software's ability to adapt to your needs. Each of the recommended social wall software options has its unique strengths, and the choice should align with your brand's objectives.

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