The 5 Most Popular Micro-Influencer Marketing Platforms in 2024

We’re currently in the year of the influencer. All across the globe, content creators with large followings are partnering with brands, businesses and other creators. This is, of course, due to the powerful influence they have on social media and other platforms. Often, all it takes is a few posts from a popular influencer to significantly boost your brand's online presence. 

A micro-influencer is an influencer who has between 10K to 100K followers. They are often the most in-demand influencer type for brands to work with, as they strike the sweet spot between popular and affordable. According to one study, 91% of engagement posts come from micro-influencers.

Don’t get it twisted though, despite having fewer followers than your typical macro or mega-influencer, micro-influencers can be hugely beneficial and important for your brand. As such, finding the right micro-influencer marketing platform is a vital step. 

To make your life easier, we go over five of the most popular micro-influencer marketing platforms in 2024. 

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The top 5 micro-influencer marketing platforms 

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ttagz

ttagz is a micro-influencer marketing platform that provides brands and businesses with a UGC (user-generated content) tool that makes content generation easy. The UGC tool encourages fans to share product experiences in exchange for a reward. 

With authentic UGC, you get more content while your customers get to feel included in your growth. ttagz lets you foster and maintain lasting relationships with the people who already love your brand. 

Additionally, ttagz is launching a product to help brands and businesses connect and maintain relationships with creative nano-influencers and micro-influencers worldwide. 

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Best for: B2C and B2B businesses and brands of all sizes.

‍Features: Authentic user-generated content creation, micro and nano influencer outreach and collaboration.

‍Pricing: ttagz offers a pro-service subscription for $79 per month, as well as an enterprise service with prices available on request. 

‍Channels: Instagram, TikTok, Facebook, LinkedIn, Pinterest, Twitter. 

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Upfluence 

Uplfluence is an influencer and affiliate marketing platform. They specialise in combining AI, marketing tools, and e-commerce capabilities to help get your business where it needs to be. 

With data-driven tracking and a comprehensive strategy, Upfluence wants to help you find creators that are suited to your brand, love your brand, and are willing to collaborate with your brand. 

The influencer database allows you to compare thousands of trusted influencers in seconds, based on content, performance and audience. You can check engagement rates, demographics, audience size, and all sorts of important data. 

The matching feature means you can search your existing customer base to find influencers who already know and love your brand. Uplfuence also offers influencer outreach tools to assist you in building authentic relationships with creators.

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Best for: B2B and B2C businesses and brands of all sizes. 

‍Features: Creator management, influencer discovery and marketing, user-generated content, affiliate program management. 

‍Pricing: Uplfuence offers three pricing models (Growth, Scale and Enterprise) with more details available upon request.

‍Channels: Instagram, TikTok, Youtube, Twitter, Twitch, Pinterest, Facebook. 

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GRIN

GRIN is a creator management platform that helps brands boost popularity through authentic content creator and influencer relationships. The platform offers tools and services to help discover and recruit creators, foster positive and lasting relationships, and carefully analyse campaign metrics to prepare reports and refine strategies. 

GRIN also integrates your entire marketing stack into one intuitive suit. All your marketing needs are in one place, from social platforms to communication tools. 

With thousands of leading brands already on board, you can rest easy knowing you’re getting assistance from a trusted and reliable micro-influencer marketing platform. 

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Best For: B2B and B2C businesses and brands of all sizes. 

‍Features: Creator relationship management, influencer discovery and recruitment, reporting and analytics, and content management. 

‍Pricing: GRIN provides pricing details upon request. 

‍Channels: Instagram, TikTok, YouTube, Facebook, Twitter, Pinterest, Shopify, LinkedIn.

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INSENSE 

INSENSE is a popular platform that offers brands the opportunity to collaborate with multiple trusted creators simultaneously. The purpose of the platform is to generate a steady flow of authentic user-generated content through paid collaborations. They also offer tools to improve ad performance via whitelisted ads. 

The platform's centralised dashboard helps your brand manage all aspects of influencer marketing, from finding the right creators to executing the perfect campaign strategy. INSENSE give you the tools to find all types of influencers; from creative micro-influencers to powerful macro-influencers, the choice is yours. 

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Best for: Medium to large-sized brands and businesses

‍Features: Creator relationship management, influencer discovery, authentic UGC, campaign management, and creator licensing.

‍Pricing: INSENSE offers self-service pricing ranging from $400 to $1500 per month. They also offer a managed service ranging from $2800 to $4200. 

‍Channels: Instagram, TikTok, Facebook 

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Creator.co 

Creator.co refers to itself as a hub for brands and creators to collaborate, grow and earn money. The popular micro-influencer platform is designed to improve your creator management and influencer campaigns. They offer a comprehensive influencer negotiation system to streamline collaborations with creators and influencers. 

The platform can help you boost growth through the power of influencers and their dedicated fanbases. Nano influencers, micro-influencers, big brands, and small brands can all stand to benefit from using creator.co. 

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Best for: Businesses and brands of all sizes including influencer agencies and creators.

‍Features: Creator and brand collaboration, affiliate management, micro-influencer outreach.

‍Pricing: Creator.co offers four different pricing plans: Self-Serve ($460 per month), Start-Up ($1795 per month), Trailblazer ($2695), and Bespoke ($3495).

‍Channels: Instagram, TikTok, Facebook.

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Benefits of using micro-influencer marketing platforms

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Authentic engagement 

Authenticity is a key part of influencer marketing, as consumers crave relatable and genuine content. Micro-influencers tend to have more personal connections with followers, and therefore engagement rates are much higher. Some micro-influencer marketing platforms also provide powerful UGC tools and services. 

Targeted audience reach 

Micro-influencer marketing platforms allow brands and businesses to find and connect with creators suited to the brand. Micro and nano influencers have engaged audiences that businesses crave. The platforms make it much easier to identify influencers with an audience your brand may appeal to. 

Cost-effectiveness 

While mega and macro-influencers are often too expensive for smaller businesses and brands to collaborate, micro–influencers provide a great alternative. The cost-effectiveness and range of possible influencer partners allow brands to boost traffic without breaking the budget.  

Measurable results 

Micro-influencer marketing platforms often provide tracking and analytics tools to assist businesses in measuring the effectiveness of campaigns. By reviewing and analysing tracking reports, brands can make data-driven decisions to drive ROI. 

Scalability and Diversity 

The best micro-influencer platforms make it easy for brands to find multiple creators to work with. Brands can significantly improve reach and engagement by diversifying promotional efforts across multiple niches and audiences. 

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Brands That Have Benefitted from Micro-Influencer Marketing 

Vallila Interior 

Vallilla Interior is a Finnish home furnishing brand that used a micro-influencer platform to expand its customer base globally. By collaborating with influencers from Estonia, Latvia, Lithuania, Sweden, Norway, and Denmark, they managed to introduce a new collection to multiple countries and ultimately boost online visibility. 

The campaign involved a giveaway in collaboration with influencers that encouraged people to comment on whether or not they had heard of Vallilla. 

‍Results: The business managed to improve visibility in multiple countries through influencer marketing.

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Branch Basics 

Branch Basics provides affordable direct-to-consumer, non-toxic cleaning products. The company prides itself on providing safe and environmentally friendly products with no drop in quality. 

The company collaborated with creators and influencers to act as brand champions and endorse products on social media platforms. They offered paid and affiliate partnerships, with affiliates receiving commissions upon sales. 

‍Results: Branch Basics now has a creator roster of 100-150 affiliates as well as 25 paid partnerships per month. 

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Halva

Halva is a Finnish candy brand selling a wide range of liquorice and sugar confectionery products. As part of a campaign to launch a new product line, the brand collaborated with 99 local micro-influencers to boost visibility and increase Instagram followers. 

Each micro-influencer was given a selection of products to giveaway to consumers who followed the creator as well as the brand. 

‍Results: The campaign was a major success, reaching 380K+ people and increasing Instagram followers by 6852.

Cuts Clothing 

Cuts Clothing is a premium clothing brand that sells T-shirts, bottoms, hats and sweatshirts. The brand’s selling point is wearing clothes in both professional and social situations without sacrificing comfort. 

The brand collaborated with nano and micro-influencers to boost awareness on social media, specifically, TikTok. The goal was to have creators collectively produce 20-30 pieces of content with a high engagement rate and low cost per acquisition. 

‍Results: Cuts Clothing created a team of 15 micro-influencers who produced high-quality content in line with the brand's style and mission. In total, the campaign generated 30+ TikTok videos with an engagement rate of above 10% and a cost per acquisition of less than $120.

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Inkbox

Inkbox is a Canada-based company that provides semi-permanent tattoos and accessories. They use plant-based and cruelty-free technology to create tattoo markers that produce ink lasting for 1-2 weeks. 

Inkbox ran a gifting campaign in collaboration with influencers to create positive sentiment and drive brand awareness. They sent products to over 200 different micro-influencers and creators with the hope that they would organically post about it authentically and genuinely. 

They used a micro-influencer platform to perform outreach, generate affiliate links, manage content and secure necessary rights. 

‍Results: In the space of under two months, Inkbox managed to partner with 70+ creators and achieve 800K+ reach from creator content. 

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Summing up

In today’s digital marketing world, micro-influencers have become a key part of campaign strategies. The various micro-influencer marketing platforms serve as powerful tools in their ability to help brands and businesses achieve the growth they desire. 

From influencer outreach to creator relationship management, the power of micro-influencer platforms should not be underestimated. Many businesses have leveraged these tools to maximise content, reach, engagement, and sales. In the unpredictable world of marketing, it is clear that micro-influencers are here to stay.

At ttagz, we help brands and businesses generate authentic user-generated content as well as connect with suitable nano and micro-influencers. To find out more about our services and tools, don’t hesitate to reach out today.