User-generated content can help you grow your audience without draining your resources. How? ttagz has the answers.
In 1996, Microsoft founder Bill Gates said that “content is king.” Today, in the world of marketing, that statement is truer than ever. Successful brands understand that creating engaging content that delights, resonates, and engages with their audience is a powerful strategy. But it also takes a lot of valuable resources, many of which are spread thin – particularly in smaller organisations.
One effective way of tackling this challenge and creating content that connects with your audience is to focus on user-generated content (UGC). This is content that your audience creates on your behalf, and can be a powerful way of enhancing your brand and building your tribe. As an experienced UGC agency, at ttagz, we’ve got plenty of ideas for helping our clients enjoy the benefits of user-generated content. Here are a few ways you can inspire your followers to get involved.
Who doesn’t love a competition? When you offer something in return for their efforts, it’s a great way to get your audience to participate. Whether your UGC marketing strategy is to offer discounts, exclusive access to your products or services, or the opportunity to win a prize, rewarding users for their contributions can significantly boost participation.
If you’re running an Instagram photo contest, for example, or a Twitter caption contest, or any kind of user-led participation campaign, incentives can be a great way to build momentum and create a sense of loyalty towards your brand. Prizes and rewards also create a sense of excitement and anticipation, driving higher participation levels.
Keep in mind that any rewards should be aligned with both your brand and your target audience's interests and preferences. Consider what would genuinely motivate them and make it worthwhile for them to contribute.
Build a community
UGC can come in all kinds of shapes and sizes, and if you can create a sense of community around your brand it can help your audience feel connected and engaged. Encourage discussions, create forums or social media groups, and create a buzz.
Ask your audience to share their opinion about your latest product. Give teasers about the new things that you’re working on. Make them feel part of the family by creating a space where they can interact and feel a sense of belonging. There are plenty of benefits to creating a UGC-friendly environment for customers, and you might choose to do this through blog comments, social media posts, Facebook Groups, or dedicated forums. And if you actively participate in these conversations, it will make their input feel valued.
Celebrate their work
There’s nothing better than a bit of recognition, and if you’re getting your fans to create all this lovely content for you, the least you can do is show it off a bit. Share user-generated content on social media or across your marketing channels. Repost their Instagram pictures. Post their videos. Share their stories. Highlight their testimonials. Not only will this create customer loyalty, but it enables you to get twice the value from their input, and it will also inspire others to contribute, too.
Making your audience feel seen in this way also creates social proof of your brand’s value and authenticity. Potential customers can see real people enjoying your brand, products, or services, building trust and credibility, and creating a sense of community and connection. You could even consider integrating it into your website, social media platforms, and marketing campaigns to really put your customer at the heart of what you do.
Create dedicated sections on your website or highlight specific posts on social media to give them the spotlight they deserve. Incorporate user-generated content into your email newsletters or display it at events to amplify its reach and encourage ongoing engagement.
Make a hash of it
Choosing unique hashtags for your UGC campaign that users can include when sharing their content is essentially like creating your own content channel, and is a fundamental necessity for any UGC social media marketing campaign. It can help you track and curate the user-generated content, as well as making it more discoverable and shareable across social media platforms.
To encourage users to include your hashtags, make sure you provide clear instructions and suggestions on how they can use them effectively. Provide examples, make it fun, and remember to engage with any content using your hashtags – like, comment, or share the posts to show your appreciation and encourage others to join in. By leveraging hashtags, you create a central hub for your UGC and facilitate its discoverability and shareability.
Engage, engage, engage
Make sure you actively engage with users who generate content by acknowledging and responding to their contributions. Show appreciation, answer questions, and provide feedback to foster a positive relationship with your audience. By engaging with user-generated content, you not only build a positive relationship with your audience but also encourage further participation.
Users feel valued and acknowledged when their efforts are recognized, and when you respond promptly to their contributions it demonstrates that you are attentive and responsive to their needs. If you’re asking users to contribute creative work, offer constructive feedback or suggestions to help them improve their content and foster a sense of growth and collaboration. Remember, engagement goes both ways.
Make it easy
It’s important to make it easy for your audience to create and share content. Put too many barriers or hoops to jump through in their way and they’ll likely give up before they’ve even begun. An effortless way to support users is by providing UGC tools, templates, or guidelines that assist them in initiating their contributions. This could involve simple actions such as prompting them to snap a photo using their phone, incorporating a hashtag, or potentially engaging in slightly more elaborate steps like scanning a QR code or utilizing a free application.
By simplifying the content creation process, you remove barriers and empower your audience to showcase their creativity. This can be especially helpful for people who may be unsure about where to start or how to create content that aligns with your brand's values or aesthetic. If you can simplify the content submission process by offering user-friendly submission forms or dedicated platforms where users can easily upload their content – or even tools they already have – you can reduce friction and make it easy for them to share their work.
Collaborate with influencers
Partnering with influencers or micro-influencers in your niche doesn’t need to be a costly affair, and many will work with you for other rewards. These kinds of partnerships are a great way to get your brand out there, and it also encourages their followers to create and share their content, too. Influencer endorsement and participation can give your UGC campaigns a tremendous boost and, when done right, can be highly cost-effective.
Choosing the right influencers is, however, crucial. You want to make sure they are aligned with your brand and your values, and that such participation will add value to your campaigns and not harm it in any way. But if you can collaborate with an influencer in the right niche, it can inspire their followers to get involved in the campaign and can drive new customers in your direction.
User-generated content marketing can be a powerful strategy to engage your audience, build a sense of community, and amplify your brand's reach. As well as making the most of your resources, it provides you with a direct way to engage with your most active fans and followers and to use their skills and enthusiasm to increase your market penetration, find new business, and solidify existing customer relationships.
At ttagz, we like to think we’re one of the best content marketing agencies in London. So, if you want to find out more about how ttagz can help you create the perfect UGC marketing campaign.
Creating engaging content is crucial in today's marketing landscape. User-generated content (UGC) allows your audience to create content on your behalf. At ttagz, we're an experienced UGC agency that understands the benefits of incorporating UGC into your strategy.
Offer incentives, build a community, celebrate your audience's work, use unique hashtags, engage with users, and make content creation easy. UGC marketing engages your audience, builds community, and increases brand reach.
At ttagz, we specialize in UGC marketing. Contact us to learn more.