While your restaurant is out there with amazing food deals, some people may be standing next to you and thinking “what should I eat?” To get their attention, your restaurant signage is not enough and you need an effective digital marketing plan.
Your potential customer next to your restaurant will ask search engines what are the best restaurants in that area. The first results are usually the food and drink app listings and you definitely want to be there. Otherwise, your SEO should be powerful to be available in the top 3 results. PPC marketing is also a good option with location-based advertising campaigns in addition to social media management that brings enough results.
How to build a solid restaurant marketing strategy
First, you need a good plan to achieve best practices. Therefore, you need to hire a restaurant marketing consultant to follow the trends. The description of the direction of those who will take you to your goals is in the hands of your restaurant marketing agency.
The best restaurant marketing agencies in the UK
In this article, we have listed the top 5 restaurant marketing agencies in the UK. They can provide an opportunity to get online and reach your target audience with actionable strategies.
London-based digital design agency Kota delivers impressive results across creative web design, web development, branding and digital marketing.
In addition, they are technically and creatively trained to turn your food and beverage company into its best digital version.
Thanks to its design and development approach, your brand can be more impactful, and immersive digital experiences can give you a creative return.
Kota incorporated the vibrant aesthetic of the Lebanese restaurant chain, Comptoir Libanais into the design of the website, truly capturing the essence of the brand and the atmosphere of the online venues. The relocate component was added as a key feature that allows users to easily find the closest Comptoir Libanais to them while on the go. Also, the menu became widely editable, which was a must.
CJ Digital, a standout UK-based web design and digital marketing agency, has earned its place as the Number 1 Restaurant Marketing Agency of 2022, a testament to its excellence in the field. Renowned for crafting visually appealing and user-friendly websites, the agency's key features include:
- Comprehensive Services: Offering a spectrum of services, from SEO to social media management, CJ Digital provides holistic digital marketing strategies.
- Diverse Portfolio: Demonstrating versatility across various industries, the agency showcases the quality of its work through a diverse and impressive portfolio.
- Educational Content: CJ Digital's blog is a valuable resource, offering insights into successful website elements and the ever-evolving landscape of social media marketing.
This recognition, coupled with their holistic approach that integrates design and digital marketing strategies, positions CJ Digital as the go-to partner for businesses aiming to elevate their online presence and engagement.
ttagz is a digital marketing agency that specialises in social media marketing services for businesses in the hospitality industry in the UK. Their expertise lies in helping clients create effective social media campaigns that enable them to reach potential customers, build brand awareness, and increase engagement.
To achieve this, ttagz provides their clients with useful tips and strategies to improve their social media presence and measure the success of their campaigns through analytics. What sets Ttagz apart is their unique technology that allows businesses to offer incentives to their customers in exchange for authentic and organic user-generated content. This approach enables businesses of all sizes to harness the influence of their customers and improve their online presence.
UK-based digital agency Impression is focused on delivering high-performing SEO, PPC, analytics and digital PR campaigns that will contribute to your restaurant's marketing strategies. In addition, they will inform you about the latest trends and ideas about your industry.
Their team of strategic-thinking digital marketing experts can create the best work with passion. Your restaurant business can benefit from your range of digital marketing services and have a valuable online presence.
In addition, they work with marketers and business managers to help shape a viable strategy. This way, they can focus on getting the results you need.
If you choose to consult with them about your restaurant’s marketing strategy, they will organise a set of actions based on your expectations.
Bookmark welcomes you with experts in engaging consumers, driving sales, and transforming brands. In addition, the global marketing company offers services including content marketing, digital marketing, CRM, consumer insights and data visualization, magazine publishing, public relations, experience and media sales.
They had associations with big, established brands as well as new and disruptive brands in various industries. For example, Canada's Best New Restaurants (CBNR), a respected ranking list of restaurants in Canada, became one of them.
Spin Brands is made up of large-scale social media specialists, delivering impact and expertise from day one.
Especially if you are a small business owner in the restaurant industry, feel free to contact them. Plus, they have a wide range of tools and techniques that we use to put the power back into small businesses with community growth, engagement, and ultimately, measurable results.
MintTwist is an award-winning digital agency in London consisting of a diverse group of digital experts.
They create memorable experiences with curiosity about the great digital unknown turned into a passion to learn, build and take others on the journey with us.
Additionally, they create the most creative digital products and expertly execute the most effective campaigns in a distinctly MintTwist manner.
Seene is a UK-based digital marketing company specialising in high-quality content creation and link building services. With a multi-national team of talented writers, SEO experts and digital marketing gurus, their specialists are well-versed in creating captivating campaigns for restaurant businesses all over the world.
The company is well-known for placing an emphasis on communication, working closely with clients to create actionable goals and bespoke marketing content. Seene will always provide regular updates on the performance of active campaigns, with their team happy to adjust content strategies as and when targets and goals change.
From blog writing and link building, to niche edits and SEO consultancy, Seene is a one stop shop for both small and large restaurant businesses to elevate their digital marketing efforts.
What can your partner agency suggest for a viable strategy?
Getting guidance from a digital marketing agency that is an expert in restaurant marketing is essential.
During the pandemic, restaurants have been severely affected. Now is the time to recover and create solutions to continue the business successfully.
Here are some of the benefits you can get from your restaurant marketing agency:
- Researching the landscape of the restaurant business
- Benefit from practical knowledge
- Creation of a marketing plan for the food and beverage industry.
- An eCommerce plan with an optimized website including booking links
- Collaborative campaigns with food bloggers and Instagrammers
- Increase online reputation
Having awesome food deals and good restaurant signage is not enough to attract customers to your restaurant. In today's digital age, having an effective digital marketing plan is crucial for the success of any restaurant. This includes having a strong online presence through SEO, PPC, location-based advertising campaigns, and social media management. Hiring a restaurant marketing consultant or agency can help you create a viable strategy to achieve your goals. The top 5 restaurant marketing agencies in the UK include Kota, Impression, Marker, Spin Brands, and MintTwist, each offering a range of digital marketing services to help you create a valuable online presence and engage with your target audience. Working with a restaurant marketing agency can provide benefits such as researching the landscape of the restaurant business, creating a marketing plan, optimizing your website, and increasing your online reputation through collaborative campaigns with food bloggers and Instagrammers. By partnering with a restaurant marketing agency, you can recover from the pandemic and continue your business successfully.