One of the trends in the modern business landscape is influencer marketing. It offers a creative yet budget-friendly tool to promote businesses, given the digital nature of modern business. This is probably why more brands are looking to exploit its potential to grow their businesses. Especially after the ripple effects of the COVID-19 pandemic has relegated offline interaction.
So as it stands, influencer marketing won't be going anywhere soon, and you will be doing your business a solid favour if you could tap into what it offers. That is why we would be looking at one of the types of influencers that are currently raking up a storm in the social media space: the nano-influencer.
What is a Nano Influencer?
In the social media space, an influencer has enough social media clout to influence people who follow them on social media. Brands often contract influencers to promote their businesses. There are several influencers on the social media landscape. Here is a quick look at them in terms of the number of followers they pull:
● Nano-influencers: 1,000-10,000 followers
● Micro-influencers: 10,000-50,000 followers
● Mid-tier influencers: 50,000-500,000 followers
● Macro influencers: 500,000-1,000,000 followers
● Mega influencers (often celebrities): Over 1,000,000 followers
Going by these figures, a nano-influencer is at the lowest rung of the ladder of social media influencers. Yet they are the most active at the lot, and there are many reasons why they can help your business grow.
Let’s look at some of them.
Nano-influencers might have a smaller group of followers and what most folks might erroneously believe to be less reach. The truth is that they often have very powerful connections with their followers. This is because they often get and attend to all their follower's direct messages, likes and comments. They also do this regularly.
Another thing is that as a result of fewer followers, they can provide valuable responses to their followers' questions and comments. That way, they can build powerful connections that make it easier for their followers to be easily influenced to buy your product or get your services.
The powerful connections that nano-influencers have with their followers are often made possible because of the high engagement they generate by giving their followers all the attention they need. This leads to a situation where their followers like, comment and generally respond to their posts at very high rates, resulting in high conversion rates for your business.
They Help You Target Specific Niches
Nano-influencers can help you get to specific niche audiences that are otherwise difficult to assess. Plus, you get to offer them a trusted and personal campaign that helps your relationships with them. The trick is to work with a nano-influencer with the same values. Such social media personalities will have followers that are more likely to be interested in your products or services. Say, for instance, if you have a small bar, pub or restaurant, you could reach out to influencers who are in the business of supporting local businesses like yours.
They Open Up New Markets
Nano-influencers are known to stretch the frontiers with new markets. Imagine having several nano-influencers promoting your products and services across a range of followers with varying tastes. It is experimental, but since it doesn't cost an arm and a leg to hire a nano-influencer, it is an experiment that is worth the time and resources.
Pocket-Friendly Marketing Solutions
One of the biggest selling points of bringing nano-influencers into your business is that they offer great marketing at a pocket-friendly price. Some of them have arrangements where you get to pay them for their services in exchange for your products and services.
This kind of approach helps your budget and reduces the cost of your marketing campaign. In addition, most nano-influencers will charge you lower rates. This is why they are a great option to exploit if your business is on a budget and you are looking to carve a niche in your industry. For instance, you could spend the same bulk sum of money that you would spend on one mega or macro influencer on a team of nano-influencers that will get you more reach across followers with varying interests.
You Have A Competitive Edge
Getting the right nano-influencer to promote your business will give your brand an edge over your competition. For one, they can focus all their advertising efforts on your business by not posting adverts for your competition. Imagine having a nano-influencer tag a post about your business on their Instagram account. Imagine having close to 10,000 of their followers learn about your business. That's a great boost for your business.
Secondly, nano-influencers can generate unique content plans because they are constantly looking to grow their followers. Therefore, working with such nano-influencers means that you can access unique ideas that give you the edge over others.
Nano-influencers can help your business grow. All you have to do is find a way to get the right nano-influencer to work with you.
Love our content? We have a variety of blogs that’ll give you important insights into social media marketing and management. We also have a range of tips and tricks you can use to improve your social media presence as well as advice on how to make money as a nano-influencer, increase word-of-mouth marketing and so much more!
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