Regardless of the market we decide to invest in, it is always worth seeking inspiration from those who are already on the path we want to take, and that is why it is so important that you follow some bar business profiles on Instagram. That way, you will be able to notice how each one of them works on this social network, what the public's behaviour is in relation to the posts and which points can be replicated in your own business.
This is much simpler than it seems, and to prove it, we have separated a few of these profiles, highlighting the positive points of each one, which make them the best we know due to several factors.
And believe me: for your bar to be recognized as the best on Instagram by someone, you don't need to have millions of followers to do a job well done.
Check out our list below.
Bar Cahoots - 78.8K followers
This is a must-visit bar for anyone who loves the London Underground. Cahoots is a pub that recreates a post-war converted tube station.
Still confused? Here you are transported back to the past, to the 1940s, right after the end of World War II. The environment is completely decorated as if it were an old subway station from that time, revamped to cater to the sinful and party spirits. The music, the drinks and the atmosphere are incredible. To enter, only with a password, and the place is well hidden. Their Instagram page is very interactive with lots of user-generated content like feedback, reviews and comments. They often do live sessions with customers that drive organic traffic to their accounts.
THE GORDON WINE´S BAR - 19.3K followers
Attached to the River Thames and the Embankment tube stop is The Gordon's Wine Bar. This is not really a pub, but an 1890 wine tavern located inside the arches of Embankment Bridge. Its interior is dark and gloomy since the lighting is done by candles and gives the sensation of being inside some dungeons from the Victorian era. The decoration of the walls is full of period newspapers that recall such important moments as the death of King George XI, the coronation of Queen Elisabeth II or the end of the Second World War.
This tavern offers an extensive wine, cheese, cold meats and olives menu, which you can enjoy both inside and on the huge terrace full of tables and chairs outside. Gordon wine´s bar always shares lively videos and tempting images on their Instagram. They keep extra attention to detail when posting on your account as this is key to attracting more and more customers.
THE CHURCHILL ARMS - 16.4K followers
This pub is very close to Notting Hill and is one of the most photographed in London, mainly because its façade is a true urban garden, spending a whopping GBP 25,000 on flowers annually. And if the exterior of the pub surprises, the interior is not far behind, since up to 101 decorations hang from the ceiling and the walls are enhanced with paintings and shelves full of books and memorabilia by Winston Churchill.
The pub was built in 1750 and illustrious patrons who have drunk here would include Churchill's grandparents, who drank here regularly in the 19th century. In addition to enjoying a good beer, the Churchill Arms boasts of being the first pub in London to offer Thai cuisine between a greenhouse, with a mini waterfall and real fish. This is without a doubt one of the strangest pubs in London, and yet, in its eccentricity, it is endearing.
Images and videos are crucial for any Instagram account. The Churchill Arms knows how to utilize these features to be well-known among the mass. Their quirky and cool content is always liked and appreciated by the customers.
CLOUD 23 - 17.8K followers
A very elegant bar and minimalist decor. In addition, with a unique view of the city of Manchester. These are the elements present at Cloud 23. Space is one of the attractions present at Beetham Tower. Cloud 23 hours of operation are Sunday through Thursday from 11:00 am until 1:00 am, on Fridays and Saturdays the location is open until 2:00 am.
MR. FOGG'S - 116K followers
Mr Fogg's is a good starting point for anyone looking to travel the world. Another themed pub in London, The Mr Fogg’s is inspired by the book “Around the World in 80 Days”, by Jules Verne.
The entire environment transports the traveller to the end of the 19th century and faithfully reproduces the first floor of Mr Fogg. Taking advantage of the theme of the bar, Mr Foggs is quite famous on Instagram. A proper showcase of drinks and cocktails on their Instagram profile is evident. This is considered their USP (Unique Selling Point) as well.
In Conclusion: Instagram as a marketing tool for your business
It's safe to say that Instagram has changed the way people decide where to go for a meal or drink, as it allows a simple photo to be responsible for the decision, and that's why each of the profiles we quote here is, in some way, the best: they show how small details can actually make a huge difference. If you haven't created your bar account on this social network yet, try to create one as soon as possible, and you can even do so by taking inspiration from the brands we present to you.
How about, for example, posting about your team's work? Or, who knows, create a clean feed that looks modern and sophisticated? The possibilities are endless, just don't forget to be faithful to your concept and your audience, and work your marketing on this channel in a professional way.
These were the best Instagram bar profiles chosen by us. And for you, which is the best?