Are you looking for the best marketing tools for restaurants in the UK? We have put together a list of tools necessary to take your restaurant business to the next level. In this internet-inclined age, restaurants must employ innovative and effective marketing and operational techniques to draw in and keep consumers.
Fortunately, there are many ways that your restaurant may use technology to build close relationships with guests. A few of these tools are intended to boost sales. Others are fantastic at improving customer service or controlling your online reputation. If you want to compete with today's savvier restaurants, you'll need to use a combination of one or more of these strategies!
5 Best Marketing Tools for Restaurants in the UK
While researching marketing tools, you may have realised that there's literally a technological tool for anything these days. Any business has technologically related marketing tools, and restaurants are inclusive.
These technologies are some of the most popular for various types of marketing that restaurants can use. Digital marketing can take many different forms; hence the list below explains the best marketing tools for restaurants in the UK.
Social Media Tool
A valuable tool for restaurant marketing is social media. Not just for restaurants, but for any business in general. Fans of your restaurant can socialize on all your pages and learn about upcoming events, new menu items, and other information. Facebook, Twitter, Instagram, and Pinterest are some of the apps you can use.
Through pictures, videos, and customer evaluations, you can draw in more visitors. In addition to social media posts, there are also social advertisements that can be directed at local customers who are likely to enjoy your business.
Due to social media's strength and reach, maximizing its marketing potential may necessitate the employment of several different technologies. For pre-planning social media postings, there are programs like Planoly and Hootsuite that are popular.
Besides the use of third-party apps to schedule your posts, you can also make use of influencer agencies such as ttagz. These agencies have the resources to help you grow your social media profile, thus making you visible to your target audience.
Email Marketing Tool
Due to the simplicity of email marketing, some marketing firms overlook it. However, I've discovered that it may be a powerful marketing tool if used correctly. It is one of the simplest ways to advertise your restaurant and attract new clients while demonstrating your superiority over the competition.
One of the best returns on investment (ROI) of any marketing strategy is email marketing. The average return on investment for email marketing is $32 for every $1 invested.
To maximize the use of opportunities offered by email marketing, you can do the following.
- Gather customer email addresses (either in person or via social media channels) and send out periodic email coupons and special deals.
- Create and distribute recurring newsletters to highlight your most recent or seasonal cuisine. You also communicate the fantastic new recipes on the menu or any impending routines.
- Using email marketing, you can track your customers' preferences and adjust your menu accordingly. This process can be automated using some third-party applications.
Email marketing tools like Mail Chimp or Campaign Monitor help you produce eye-catching, straightforward emails. You do not need to be a pro to use these tools. All you need is your logo, the written content, and a few pictures to start out from numerous templates available.
Paid Digital Advertising
In a nutshell, paid digital marketing refers to the practice of a brand or company paying to advertise on various digital marketing platforms. These platforms include social media and Google basically.
Paid search can help you reach new potential customers who are just starting their consumer journeys and raise brand awareness. Platforms like Google AdWords and Facebook Ads manager are paid digital advertising tools you can use.
Google's pay-per-click (PPC) advertising platform is called AdWords. You can place bids on certain keywords that are pertinent to your restaurant in AdWords' auction-based system. You can bid on clickable advertisements to get visitors to your restaurant website by choosing successful keywords and creating compelling, high CTR ads.
Facebook Ads Manager
Targeted Facebook and Instagram marketing campaigns can be created and managed centrally. With the Facebook Ads Manager, you can monitor the effectiveness of your paid campaigns after starting them. You can also control how and where they appear. You probably don't want to ignore Ads Manager as 94% of social media marketers use it.
SEO and Search Engine Marketing
As soon as the restaurant's website is operational, it is imperative to begin planning an SEO strategy. A great percentage of all marketing efforts link back to a website, so maintaining an updated, SEO-friendly website is essential.
The goal of SEM, a form of digital marketing strategy, is to place your business or your customer on the first page, if not the top spot, of search engine results. This will increase the traffic to your website, which you can then convert.
SEMRush and Yoast (For WordPress) are some of the tools you can use to conduct search engine marketing (SEM).
Although SEMRush offers a wide range of online marketing tools, its primary function is as a platform for SEO planning. The tool will assist in choosing the keywords to use on the website.
Additionally, it also offers a careful analysis of search engine rankings and suggestions for improvement.
Yoast (For WordPress)
The Yoast plugin is an easy solution to enhance SEO performance if the restaurant website was created using WordPress. Yoast optimizes your site similarly to other SEO tools, but it does it directly through WordPress.
All you have to do is install the plugin and implement the necessary tips it provides to send your pages to the top.
For assistance with your restaurant's website, consider these three standout sites that offer both affordability and efficiency:
Openxcell: A software development company that provides services in mobile app development, web development, and software solutions.
Gearheart: A tech company specializing in services like software development, cloud infrastructure, and DevOps
Online Listing and Reviews Marketing
Management of ratings and reviews is more crucial than ever, as customers increasingly turn to Google and Facebook to investigate ratings and reviews before choosing a restaurant.
By listing your restaurant on listing and review websites, you can attract new customers and increase brand recognition. As a result, it's critical to constantly solicit consumer feedback, whether favourable or negative, in addition to closely monitoring your ratings.
You can list your restaurant on websites like TripAdvisor, Zomato, and EazyDiner to get started.
While restaurant marketing technology is constantly changing, relatively new establishments now have access to the same tools that have turned internet retailers like AliExpress and Amazon into industry leaders.
Advances in restaurant marketing technology would usher in a new era of fine dining for eateries, one in which you can now employ technology to increase your distribution options.
By reviewing the list above, you will agree that investing in a marketing and customer intelligence platform is possibly the most effective approach to increase income, enhance online ratings, win back lost clients, and improve customer lifetime values. You can do all this while saving time and money.