Everyone wants to be a social media influencer these days. Internet fame, freebies, and easy money - what's not to like, right?
Wrong. Building a successful personal brand from scratch is not a walk in the park. It takes dedication, hard work, and of course, a lot of luck to succeed online.
As they say, this is also not impossible. If you put in the effort and apply a winning strategy, you can certainly become a popular social media influencer and make money from it. Here's a guide to fun ways you can promote your sponsors as a new Social Media Influencer:
Lead People through Videos
Video consumption is increasing at a rapid pace - people of all ages spend hours online on social platforms watching video content from their favourite brands.
According to research, people spend an average of 84 minutes a day watching videos.
Such statistics show the potential that exists in drivers of engagement such as videos, and the more engaging the content, the better.
Thus, the reach of videos is considered a vital metric for increasing brand awareness on social media platforms and should be at the forefront of any SMM campaign.
For greater consumer engagement, brands know that video marketing works better than text or images, and they capitalize on that.
Still, that doesn't mean you can ditch posting images and text on your social media feeds. It just means that the non-video content you post need to be optimized and refined for optimal social media engagement.
For example, if you post images and visuals on Instagram, be sure to follow the Instagram photo size guide to ensure your images look top-notch.
However, video content is king!
Both Facebook and Instagram have established themselves as leading social media platforms, mainly due to modifications in line with prevailing trends.
As of today, both platforms have become video-centric.
Instagram, which was introduced as a social app for sharing photos, has IGTV, Instagram Stories, and Reels, and all are video-based features.
Instagram video duration varies greatly, so knowing the duration in advance will help you plan your video content in advance. Let's not forget the popular video social media platform, TikTok.
TikTok has millions of videos on the platform, so to get yours noticed, make sure you're creating compelling content and using the right #hashtags.
Firstly, you could also only shoot shorter videos on TikTok, such as 15-second to 60-second videos, but this has recently changed to allow users to film for 3 minutes!
Fortunately, this feature of making videos of a longer duration is available to all users. Just have the latest and most up-to-date version of the TikTok app.
Communication with customers will certainly improve if you use video content, as it is a great engagement strategy.
Being consistent in your communications with customers will have a positive impact on customer loyalty intentions.
Ephemeral content is short-lived, temporary videos that only last a few seconds. Instagram Stories is the perfect example of ephemeral content.
Giving preference to the stories section strengthens customer relationships and drives strategies around it.
LinkedIn is another notable social media application that has recently incorporated ephemeral content into its platform.
Instagram Reels - Meet Them
The reels launched by Instagram this year are gaining momentum as a primary marketing medium. The 60-second video is still long enough to capture the viewer's attention and promote something simultaneously.
Initially, content creators only had 15 seconds to use when making Reels, which shows that reels are on the rise and they are here to stay for the long haul.
Reels are a perfect way to appeal to Gen Z, who prefers short-form video content.
Therefore, you can leverage Instagram Reels as a tool to turn this age group into your customers.
Instagram has no barriers when it comes to creating engaging Instagram reels. You also have access to the Instagram effects gallery that comes with a distinct range of filters.
This allows for a lot of customization on your tip. Today, each user has the ability to create their own Instagram filters that can also be used and shared on Facebook.
This will certainly increase your customer engagement and even your internal brand engagement.
Internal marketing motivates your employees to be authentic, which shows and will ultimately increase your employee engagement and customer engagement marketing.
Think about it; if there is no internal brand commitment, you cannot expect to have a high level of external brand commitment.
Stay on Top of Conversational Marketing
Developing a conversation with your followers will help maximize the retention rate as you establish emotional connections.
It also helps you better understand your customers, such as what their interests and expectations are for your brand. Therefore, you can make modifications to the product and your marketing strategy based on emotional engagement online.
Through communicating with customers, you can learn valuable insights about your active customers, improving your brand relationships along the way. Many social platforms have their own features that work best for conversational marketing.
The live feature present on all major social platforms can be utilized as a useful conversation tool, increasing consumer brand engagement. This feature allows you to interact with your followers in real-time.
People can ask their questions and share their ideas in the comments section.
By answering their questions and interacting with your customers, you get one step closer to them.
In a Nutshell
Society as a whole is spending far more time on social platforms than any other medium, and this means that increasing your social media presence is more than a necessity to reach potential customers.
Social media engagement plays a key role in determining the reach and eventual sales success of B2C brands.
Brands can make their products familiar to society through social platforms by implementing the right customer engagement marketing tactics.
In addition to making people aware of your products, it is equally crucial to build and work on your consumer's brand engagement and acquisition.