In this digitally-driven age, social media has undoubtedly become a crucial aspect of any pub or nightclub marketing strategy. With millions of potential customers just a click away, it's no surprise that companies are leveraging platforms, such as Instagram, to extend their reach.
Traditional advertising can only do so much, but User-Generated Content (UGC) is the golden ticket to building brand awareness and trust.
In this blog post, we’ll explore some of the most crucial aspects of pub/nightclub marketing by focusing on how to boost UGC organically.
Use unique user-generated hashtags to enhance brand awareness
If you're looking for a creative and effective way to boost your brand's social media presence, creating a unique hashtag is the way to go. With the right hashtag, you'll be the talk of the town in no time. Your customers will love being a part of something bigger than themselves, and you'll love the increased engagement and UGC that comes with it.
So, what makes a hashtag catch on? It needs to be short, sweet, and to the point. It should reflect your pub or nightclub’s values and personality while also being easy to remember and share. Take the time to brainstorm and get the input of your team to ensure you're creating a hashtag that truly resonates with your audience.
Once you've nailed down the perfect hashtag, it's time to encourage your customers to use it. Make it a part of your social media strategy and promote it through all of your channels and even offer incentives for your customers to use the hashtag. The free online advertisement is well worth 5% off or a free glass of house red.
Share customers' photos/videos on social media to showcase the atmosphere
As the saying goes, a picture speaks a thousand words, and in today's digital world, social media is the perfect platform to showcase the beauty of your venue. But why settle for just photos? A customer's Instagram story could be worth a million! The power of video is unmatched when it comes to truly capturing the essence of an experience. With a heartfelt testimonial or a fun snippet of the night's events, customers can provide a glimpse into the welcoming atmosphere and unique ambience of your venue.
By sharing these customer photos and videos on social media, you provide potential customers with a virtual tour that helps them envision the amazing experiences they could have at your venue. It's like an irresistible sneak peek that leaves them wanting more. Plus, when viewers see real people having a great time at your venue, it creates a sense of trust and authenticity that can be hard to achieve through other forms of digital marketing.
Feature customers' nightlife stories on the venue's website
There's nothing quite like a great story. Whether it's a scandalous tale of lost love or a hilarious mishap from a night out with friends, we all love to hear about the crazy and unpredictable things that happen in life. When it comes to the nightlife scene, there are always plenty of stories to tell.
That's why featuring your customers' nightlife tales on your website is such a brilliant idea. It creates a sense of community and camaraderie among your patrons while also building brand exposure and keeping your venue top of mind.
So, how can you make this work for your pub or nightclub? Start by creating a section on your website where customers can submit their stories. You could even turn it into a contest or offer prizes for the best entries. Then, once you've collected a good number of stories, start showcasing them on your website and Instagram. You could also feature them in your email newsletter or use them in your advertising campaigns.
Offer rewards/discounts for customers who share their experiences on social media
Incentivizing customers to share their experiences on social media is like giving them a little nudge in the right direction. By offering rewards or discounts, you're saying “We appreciate your opinion, and we want to make it worth your while to share it with others.”
When customers start sharing their experiences, it's like wildfire - it spreads quickly and can ignite a conversation. This generates valuable user-generated content and builds a community of loyal customers who trust and believe in your brand.
The best part? When new customers see positive feedback from real people, they're going to be more inclined to give your business a try.
Engaging with UGC creates more UGC
On April 4th 2023, Elon Musk replied to a fellow Twitter user with the words “True.” This tweet, as of writing, amassed over 1,000,000 engagements. Now, we’re not expecting you to have the reach that Elon does, but imagine if that tweet contained your pub or nightclub name?
By responding to your users' posts, as Elon did, you're not only showing them that you care about their opinions - you're also encouraging them to keep sharing their experiences.
When you engage with UGC, you're building a community around your brand that can inspire even more UGC. Plus, it's a great way to show your customers that you're paying attention to their needs, wants, and feedback. The more UGC you have, the stronger your brand's social proof and credibility become - which can lead to even more UGC down the line.
Host themed social media contests to increase engagement
Marketing professionals in the pub and nightclub industry are utilizing themed contests to engage with their audience and boost user-generated content (UGC). Let's face it, who wouldn't want to flaunt their Halloween costume or New Year's Eve shenanigans on Instagram?
To take things up a notch, your pub or nightclub could offer prizes such as VIP table reservations or complimentary beverages. This not only amplifies the chances of social media engagement from customers but also generates buzz around events and draws in new patrons.
Capitalising on such UGC contests, pubs and nightclubs can showcase their top-notch venues and events to a wider audience.
Conduct fun polls/surveys to encourage organic feedback
Gone are the days of drab and dull, pencil and paper surveys that put you to sleep faster than a lullaby. Today, if businesses want to learn about their customers, they better make it a party. Let's face it, nobody likes to fill out boring forms that ask the same monotonous questions. But, imagine combining surveys and fun? That's a recipe for success.
Pubs and nightclubs should take inspiration from social media platforms, like Instagram, where people love to engage with all sorts of polls and surveys. These platforms are perfect for brands to conduct quick and snappy surveys that are not only fun but also informative. If you have a website you can also integrate, poll or quiz plugins to add another layer of engagement and entertainment for your audience.
By making surveys engaging, businesses not only learn more about their customers, but they also bring in new clicks from a whole range of different people.
What’s next for my company?
ttagz is a great choice for pub and nightclub owners looking for organic digital marketing like user-generated content. Whether you’re busy running your company or just not up to speed with the latest tech, ttagz provides an easier solution to UGC generation. ttagz specialises in the hospitality sector with a proven record of success. Our services offer the very best in social media management, organic content creation, and customer database improvements.
If you want to improve your business's digital presence, ttagz should be your first, go-to option.
Don’t hesitate to contact us for more details on how to get started today. Let us supercharge your social media.