Are you looking for ways to find nano-influencers to help market your services? We at ttagz have compiled a list of the various methods for getting your desired nano influencer for your marketing goals.
We are in a new era where trends make the most of marketing campaigns. Nano-influencers are one of the new marketing trends to meet your target market and raise brand awareness. They are gradually taking centre stage because of their smaller, more engaged audience.
Nano-influencers are the most effective of a broader category of influencers. These other influencers include Macro and Micro-influencers.
Macro-influencers are those who have an audience of 500,000 to 1 million or more. They can include athletes, celebrities, and TV personalities. They have a wide audience but a low engagement ratio to followers.
Micro-influencers have a smaller number of followers than macro influences, but a better engagement ratio. A micro influencer's content is less polished but may come across as more genuine. Depending on the company's objectives, this might have an impact on the level of success an influencer marketing campaign has for a brand.
Who Are Nano-Influencers?
A nano-influencer is an individual with a small following on social media. Some people peg their followers at 5000, but they have followers ideally ranging between 1,000 and 10,000 people. Their community is usually made up of individuals that they know or share similar interests.
Nano-influencers are not trained, marketing professionals. They only leverage the power of social media by frequently connecting with their followers and being active. They offer details of their personal life, consumer experiences, and suggestions. Nano-influencers are respected by their audience for being genuine speakers.
Nano-influencers have significantly higher engagement rates. This is a result of their close connection with their followers, unlike what you get from macro influencers. They can be likened to genuine reviews relating to various products and services.
They are accessible on all social media sites, including Facebook, Twitter, Instagram, TikTok, and YouTube (to name a few). Additionally, they exist in all sectors, including tech, finance, travel, and the beauty and wellness industries.
What do Nano-Influencers do?
One of the various marketing techniques a business might employ to promote its goods and services is using nano influencers. Nano-influencers can be extremely effective in convincing your target market about your business. They are confident in their consumer psychology skills and can sway a potential client. In a nutshell, nano-influencers can help you with the following services;
- Brand building awareness
- Discovering new audience
- Niche marketing
- User-generated content
Now that we know who nano influencers are, and what they do, how can we find them?
How To Find Nano-Influencers for Your Business / Service
Finding nano-influencers can be such a task, especially if you do not have the right requirements. You could end up engaging an influencer who has no knowledge of your niche. Read further below to see tips on how to find the right nano-influencer that works best for your business.
Research Relevant Hashtags
Since hashtags are used to group conversations on a certain topic, you can leverage them to find your preferred nano-influencer. Find the accounts publishing the tagged content that receives the most engagement by searching for related hashtags.
In doing so, make sure to pick your hashtags wisely. Follow the hashtags pertinent to your brand, rather than following the latest trend. You can check into hashtags that bigger influencers use to promote related companies. Glance through the posts associated with the hashtags, and find your nano influencer. You can classify them according to various sizes.
Use Paid Tools
Using paid influencer search tools can help narrow down the right nano-influencers for you. Finding the right nano-influencers is usually made as simple as possible by sorting them according to audience size. This can be done on a budget. Tools such as Buzzsumo, Ninja Outreach, ttagz and Followerwonk can help you get the job done.
Publish Engaging Content
Engaging content can assist you in attracting the influencers you require in addition to generating leads. You should establish a long-lasting relationship with nano-influencer blog authors.
You can do this by offering them guest pieces and creating material exclusively for their audience. With the aid of a social media management tool, you can also concentrate on developing excellent content that is geared to draw the influencers you seek.
Social Media and Groups
Social media can help you identify a nano-influencer you prefer. Nano-influencers can be recognised more easily since they typically provide comprehensive information about themselves on their accounts.
Examine their page and take note of their audience interaction, comments, recent campaigns (including your rivals), and engagement rate. On platforms like Facebook and LinkedIn, groups that are pertinent to your target themes are probably already there.
Join these groups and look at the members' most recent activities to determine who is most valuable. Once you have a list of contributors that consistently contribute, you can look at their behaviour to determine which people are a good fit for your brand.
Attend Industry Events
Attending live events is a terrific opportunity to meet new influencers who share your interests. A variety of people who work in the sector frequently attend conferences, meet-ups, networking dinners, and other events. Be sure to keep a watch out for potential nano-influencers among the audience as well as during speeches or as special guests.
To make sure you're communicating with people, using speaker lists from industry conventions to identify potential partners is a terrific strategy. Nano-influencers in your business who are already producing the kind of material you want to produce should also be included.
Collaboration is not always guaranteed just because you have a speakers list of potential influencers. However, it can be helpful because it gives you a concise summary of a wide range of options.
The benefits of leveraging nano-influencers as a social selling strategy are now clearly obvious. Nano-influencers are an excellent method for small firms to get their feet wet in influencer marketing since they provide a highly engaged audience and more credibility at incredibly low pricing.
Thankfully, there are numerous ways to locate them. You have a few tried-and-true strategies to use, such as sponsored influencer marketing platforms and tools and manual keyword and hashtag searches.
Once you find your preferred nano-influencer for your brand, the next step is to recruit and collaborate with them or you could use ttagz to harness the influence of your customers.